Inspired by Nature
Zoey Tran founded Jeelook in 2013 in Vietnam, bringing a fresh, sustainable, and personal touch to handmade jewelry and leather goods. Starting as an online store, Jeelook quickly gained attention with its meticulously crafted cowhide wallets and bags showcased at Saigon Flea Market.
In 2014, Jeelook opened its first store in District 4, Saigon, which became a local favorite with charming seasonal displays. That year, Jeelook also introduced the popular Hello Weekend Market.
By 2015, the store relocated to downtown Saigon, offering an expanded product range and creative spaces like selfie corners and areas with essential oils, aligning with its handmade aesthetic.
In 2016, Jeelook evolved into Jeelook Manufacturing and Trading Company, serving corporate clients like CBRE, Hilton, and Kaspersky while expanding into wholesale. Over five years, Jeelook delivered more than 40,000 products to loyal customers.
In 2017, Zoey moved to Texas, and Jeelook LLC was established in 2018, offering a range of handmade jewelry, bags, and wallets inspired by nature. Today, Jeelook continues to create sustainable, unique goods for those who appreciate craftsmanship.
Responsibly Sourced
Locally Made
Our Journey at Jeelook
Jeelook began its U.S. journey in October 2017 at the Little D Market on Commerce Street in Dallas, TX, debuting our jewelry collection. Shortly after, we expanded online to make our products more accessible.
In 2020, our founder, Zoey, participated in local events like The Boho Market and other venues, including Klyde Warren Park and Grandscape at The Colony. That October, we introduced our first in-store display at Beard’s Papa Plano, offering an offline shopping experience.
By 2021, we secured a booth at Painted Tree in Highland Village, featuring Resin Art, Jewelry, and Home Décor with minimalist mid-century designs. We continued growing in 2022, joining big shows or festivals like the Pecan Street Festival in Austin, Etsy Dallas, ChiOmega Market in Dallas, Deck The Halls in Waco, Home for the Holidays Market at Plano, Waco, Humble, and more...
In 2023, Jeelook participated in 10-16 markets monthly, including Bishop Arts and Deep Ellum, while returning to key events like the North Texas Irish Festival and Austin's Spring Pecan Street Festival.
Exciting Horizons: 2024 and Beyond
In 2024, Jeelook continue attending familiar markets and festivals while adding new big events like Taste of Addison, Addison Oktoberfest, and Frisco Oktoberfest. In November and December, we’re expanding our in-store displays to six locations:
Painted Tree: Highland Village, Frisco, Grapevine
Prickly Boba: Ennis, Waxahachie
Beard’s Papa: Plano
At these locations, we offer a diverse range of handmade and locally crafted items, including ceramic vases, home décor by glass and bamboo, wooden spoons, coconut bowls, candles, and handmade crochet from Zendy Designs, a brand under Jeelook LLC. However, our candles are exclusively available on our website to meet demand and streamline inventory management.
Looking Ahead: Celebrating Growth and Opportunity in 2025
With 12 years of experience in retail, our mission has always been to deliver exceptional quality and thoughtfully designed products to our customers. As we reflect on the milestones of 2024, we’re excited for what 2025 holds—new opportunities for shows, displays, and expanding to new locations. Your continued support inspires us to grow, innovate, and reach greater heights. Thank you for being part of our journey!
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Every Jeelook piece tells a story, connecting the artisan to the user, making each item personal and meaningful.
Jeelook Team.
Every Jeelook piece has a story,
from the connection with the artisan, to the life of the user.
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