Inspired by Nature
Zoey Tran founded Jeelook in 2013 in Vietnam, bringing a fresh, sustainable, and personal touch to handmade jewelry and leather goods. Jeelook initially started as an online store, specializing in accessories crafted from various materials such as fabric, metal, thread, and leather. The brand quickly gained popularity by showcasing meticulously handmade cowhide wallets and bags at Saigon Flea Market, capturing the attention of a younger audience.
In 2014, Jeelook opened its first store in District 4, Saigon (Ho Chi Minh City), Vietnam, which garnered tremendous popularity despite its modest size. The store invested in seasonal displays for its window corners, adding to its charm. During that year, Jeelook also introduced a new attraction called Hello Weekend Market, which instantly became a hit.
In 2015, Jeelook relocated to downtown Saigon, in District 1, Saigon (Ho Chi Minh City), Vietnam, providing customers with creative space. The store featured an expanded range of products on display, designated smoking areas, lockers, changing rooms adorned with essential oils, and even a selfie area complete with confetti, perfectly reflecting Jeelook's distinctive handmade style. Additionally, the brand actively participated in The New District, another popular gathering place catering to the young Saigonese.
In 2016, Jeelook transformed into Jeelook Manufacturing and Trading Company, supplying products to corporate clients and esteemed partners such as CBRE, Hilton, and Kaspersky. The brand successfully fulfilled contracts ranging from 200 to 1,000 items and expanded its reach into wholesale distribution channels.
With nearly 5 years of operation, Jeelook proudly served over 40,000 products to its loyal customers, with that number continuously growing. In 2017, Zoey Tran relocated to Texas for a family reunion, and in 2018, Jeelook LLC was established in Texas, offering handmade products to customers who appreciate unique and sustainable goods. Today, Jeelook presents a diverse range of jewelry, bags, and wallets crafted from high-quality materials, drawing inspiration from the beauty of nature.
Jeelook Booth D-14 at Painted Tree, Highland Village, TX.
Responsibly Sourced
Locally Made
In The United States,
We, Jeelook, made our debut in Texas at the Little D Market on Commerce Street in Dallas, TX in October 2017, introducing our exquisite range of jewelry for the very first time in the US. Subsequently, we expanded our reach by bringing our unique products to online channels, making it easier for customers to access them.
Despite the challenges of 2020, our founder, Zoey, ventured out to explore Dallas, TX by participating in various events like The Boho Market, which took place in several locations like The Sound at Cypress Waters, Dallas Farmers Market, Klyde Warren Park, Victory Park in Uptown, and Grandscape at The Colony. In October 2020, we were thrilled to have our first in-store display inside Beard's Papa Plano, offering customers the opportunity to shop our products offline.
We continued to explore different markets in the Dallas area, including the Deep Ellum Outdoor Market, Cityline at Richardson, Windsong Ranch at Prosper, The Women's Museum at Fair Park, Ikea at Grand Prairie, Pegasus City Brewery at Commerce St, The Rustic in Uptown, Saltbox at Farmers Branch, TUPPS Brewery at McKinney, Toyota Music Factory at Irving, Frisco Square at Frisco, and more.
In March 2021, we collaborated with Zendy Designs and secured a small corner, Booth B-30, inside Painted Tree at Highland Village. Then, in July 2021, we set up our first booth, Booth D-14, inside Painted Tree, offering customers a unique shopping experience with our handmade Resin Art, Jewelry, and Home Decor with simple Mid-Century style Glass, Ceramics, Bamboo Mirror, Wooden Spoon, and Natural Coconut Bowls.
We also joined the Underground Market, which takes place every Sunday at Lowest Greenville in Dallas, from January to July 2022, making us even more accessible to customers, as well as the Bishop Arts Outdoor Market every weekend.
2022 is a real milestone for us as we plan to join a lot of local markets, big festivals, and fairs, such as the Pecan Street Festival on 6th Street, Austin, TX, which gathers more than 300,000 people from around the US, the ChiOmega Market at Fair Park, Dallas, the long history market established for 46 years, Deck The Hall in Waco, Home for the Holidays Market in Waco, Plano, and Humble.
In 2023, Jeelook continues to actively participate in local markets every weekend, including Bishop Arts, Deep Ellum, and The Boho Market in Cityline, Richardson, attending an impressive number of 10-16 markets each month. Additionally, we seize opportunities to venture into new markets and festivals while returning to prominent events such as the North Texas Irish Festival (NTIF) at Fair Park in downtown Dallas and the Spring Pecan Street Festival on 6th Street in Austin, held in May.
Every Jeelook piece has a unique story, from the connection with the artisan to the life of the user, making it a personal and meaningful addition to any collection.
Every Jeelook piece has a story,
from the connection with the artisan, to the life of the user.
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